The Challenge
Harbourline had spent heavily on portal listings and lead-gen forms, and the sales floor had quietly stopped calling anything older than a day — response rates were under 8%. The launch had a hard nine-week window before a competing tower released its own inventory at a lower price point.
What We Built
We replaced the single lead form with a three-step intent path (budget band, handover timeline, payment plan preference) and scored every submission before routing. High-intent leads went to brokers inside four minutes via a webhook into the CRM; everything else entered a nurture track with floor-plan and payment-plan content. Paid search took the high-intent unit-type queries, while a small AIO content set captured the comparison searches buyers ran before enquiring.
The Outcome
Fourteen units were reserved inside the nine-week window at 5.8x return on ad spend, with cost per qualified lead down 41% against the previous launch — and the sales floor working a list it trusted again.
